My wheelhouse is on-page content, but it’s downright rude not to put together some tips for those needing to know about the off-page ball game. I’ve scoured the web, leant on some of my own experience, and produced the following informative and helpful guide. Enjoy.

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I am trying to r each the dizzying heights of Google’s page 1 as much as the next person, so why don’t we all take a look at the latest things that will get us there. There aren’t many tricks to be performed these days, but there are still plenty of little things coming out of the SEO woodwork. Let’s take a look.

Links

If I were to say that the concept of links is somewhat new in the SEO world you would tell me to get out of your sight. And while this comment would be completely justified, there have been some changes over the last couples of years when it comes to link-building.

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No follow? No thanks.

Okay this is on-page and off-page, but up until fairly recently bloggers would always make the outbound links on their site ‘no-follow’ links. This would prevent traffic from being directed away from the site. However, Google has clamped down on this ploy, applying the very logical reasoning that, if you make your links no-follow, then you don’t trust the sites you are linking to. Why are you linking to untrustworthy sites??? Sensible as ever, this insight into Google’s thinking sums up what they have been looking to achieve with their recent algorithm changes. Put simply, if your site is producing reader-focussed content with links to helpful, reputable, trusted sites, then this is the type of site which will most effectively meet the needs of relevant browsers. What does that mean? More likelihood of occupying a top spot in the ultimate web hierarchy.

Email marketing 

This is fairly old school in comparison to the sneaky little tricks which people have been using over recent years, but these tricks are becoming less effective by the day, and things are going back to the way they should be. When all is said and done, networking is what it’s all about. Email people in the same industry who are dealing with clients who may need additional services (basically the one(s) you provide). Strike up a relationship with them and tell them you will repay the favour by referring anyone you come across who is in need of their service(s). It doesn’t directly help the mission of Google domination, but indirectly it could produce priceless contacts. Priceless contacts lead to a reputation, recommendations, more (and connected) Twitter followers; the list goes on. There is no relying on people sharing your tweets or your blog post, and you are not wasting time with people who are not in the industry. It’s a case of ‘I scratch your back you scratch mine’. All being well, both parties will have itch-free backs. For more on why this type of marketing is so valuable you can click here.

Social networks

As we all know, trying to promote a website without social networks is like trying to wrestle a banana from the clutches of a guerilla, but valuable little snippets of wisdom are always emerging that allow people to employ the old social networking tool a bit more effectively.

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Be controversial….to an extent

A tweet that puts a few spanners in the works will generate discussion and get your name/company out there a bit more. Don’t be controversial for the sake of it, but just remember, there is no such thing as bad publicity. Basically, if you have your own opinions on a subject and think that a few people might disagree with you, just get it out there, making sure you include the relevant hashtags. Put your website link anywhere you can get it Most social media profiles allow you to post a link to your website, and this is something that cannot be taken lightly. People may often click straight through to your site to see how professional it looks rather than reading your LinkedIn, or other social media, profile. Twitter is another crucial social media platform where you can use your profile to advertise your site. Not only can you insert your company link in the appropriate place, but you can also have it as part of your short bio, and increase your chances of people clicking through.

The best SEO blogs

It is essential to keep up-to-date with what’s going on in the SEO world; you can be sure everyone else is. In light of this, below are some blogs which provide a constant stream of tips and techniques from experienced SEO experts.

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HighVisibility 

An extremely useful blog and one that, unlike many of its rivals, rarely strays from the subject of SEO.

HubSpot

SEO can be a complicated business, but this blog is quite good at breaking everything down so those new to it can understand just what’s going on.

Content Marketing Institute

As a content writer/copywriter, this blog is a regular read as it places emphasis on the content which is written; get that part right and the rest will, for the most part, take care of itself.

Moz

This blog is one of the most thorough out there. Its contributors are numerous and highly experienced, while its weekly instalment of Whiteboard Friday offers readers continuity and encourages the legitimate ‘long game’ form of SEO. If you Google SEO blogs, this bad boy will never be far from the top, and with good reason. In fact, I referenced a Moz blog post when writing this article, so have a look here if you want to keep reading about off-page SEO.

 

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