In the world of heavyweight marketing agencies, Saatchi & Saatchi is certainly holding its own in the ring, and then some.
This is why, when I came across a little video on YouTube giving an insight into the Saatchi & Saatchi process on a particular project, I was very intrigued.
The client? Brazilian drinks brand Sagatiba. The mission? To come up with a stunning and memorable campaign which encapsulates the ‘spirit’ of their spirit.
What ensues, as you will see, is a great deal of brainstorming and, most importantly, a great deal of listening to the client.
This video provides a fascinating insight into how things are done at one of the world’s leading agencies, and gives a glimpse into the minds of Saatchi & Saatchi’s conceptual copywriters. Enjoy!