by Michael McParland | May 26, 2016 | Copywriting
By blogging standards I am somewhat of a newborn, but I’m like everybody else out there – just trying to put together a bunch of stuff that people actually want to read. Today’s online world is populated by millions of blog articles that have sprung...
by Michael McParland | May 6, 2016 | Copywriting
The goal of any ad or marketing campaign is, first and foremost, to grab the attention of the reader. Do that, and odds are that the rest of your content will earn a coveted spot in the thoughts of whoever is taking it in. There is of course the issue of when and...
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