We all love a good movie or show, and what’s better than when the subject also happens to fall right in your professional wheelhouse?
So whether you’re in the copywriting/advertising industry or just love a chilled night in front of the TV, check out these bad boys for guaranteed entertainment, with a bit of education thrown in!
What Women Want (2000)
Mel Gibson’s fallen in a bath. Silly sausage! That’s what happens when you listen to Frank Sinatra while trying to wax your legs and juggle a hairdryer at the same time.
Either way, when he wakes up in the morning, he can hear women’s thoughts – quite handy given that later in the film Nike’s women’s division comes calling asking for a world-beating ad to empower women.
This is a great film if you’re a creative of any kind. The strategy chats that run throughout are very insightful, and the advert that Mel narrates towards the end of the film is unbelievably on point.
Advertising aside, this has been one of the most popular shows of the last decade.
The show opens with Don Draper ‒ a suave, suit-wearing, Old Fashioned-drinking ad exec ‒ trying to figure out how to advertise a cigarette brand given the extremely negative publicity that smoking has just received.
In terms of a detailed look at the processes which go on at an advertising company, lazy Sunday TV watching doesn’t get better than this, particularly if you’re in a related industry.
The Joneses (2009)
The subject of this film is as far away from traditional advertising as the lives of the film’s characters are from reality.
The Joneses are a fictional family who’ve been plonked in the middle of an upper-class suburban neighbourhood.
Their task is simple: they have to befriend their neighbours and any other folk they can get to talk to them, and start showing off their various high-end toys.
The man of the house (David Duchovny) is a very good golfer, so naturally he attributes all of his ability to the clubs he uses, much to the interest of all the jealous rich people at his local club.
The mother (Demi Moore) is making her way into the local wives circle and drawing as much attention as she can to all of the gadgets that she uses around the house.
The daughter and son are all about becoming popular at school. This is perhaps the most interesting part of the film. Two walking advertisements infiltrating a high-school, where trends can be set at the drop of a hat.
This is a great film, with a great concept!
Not a film about advertising per se, but there are still plenty of interesting points being made about psychology, and the influence which such a huge brand can have by pushing the right buttons.
This film was extremely persuasive in its own right; not long after its release, McDonald’s changed its policy on asking American customers whether they wanted to ‘supersize’ their meals.
The Wolf of Wall Street (2013)
This roaring success of a film from Martin Scorsese tells the story of a roaringly-successful businessman and entrepreneur, Jordan Belfort, whose practices turned out to be a bit dodgy, to say the least.
Belfort’s indefensible business approach aside, at one point he ran a hugely-successful company on Wall Street.
The film features motivational speeches which see the disgraced entrepreneur sending crowds of employees into rapturous applause ‒ certainly worth a watch for those interested in motivational tactics!
Side note: Leonardo DiCaprio is exceptional.