Blog

Inside the mind of a copywriter: Sally Ormond

It's been over a year since the last time I picked the brains of an established copywriter, so best waste no time getting back to it. Below is an interview with Sally Ormond. She's been a copywriter for ten years and has worked hard to make her business fit her life...

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Films and TV shows for advertising nuts

We all love a good movie or show, and what's better than when the subject also happens to fall right in your professional wheelhouse? So whether you're in the copywriting/advertising industry or just love a chilled night in front of the TV, check out these bad boys...

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Inside the mind of a copywriter: Laura Glover

Time for another interview (I am trying to get through the upper echelon of copywriting talent before I hang up my creative boots ha), and this time it’s the turn of Laura Glover. Now embracing a refreshingly modern approach to business, Laura first spent many years...

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Inside the mind of a copywriter: Chris Miller

This is the third instalment of Inside the mind of a copywriter, and I have been really pleased with the willingness of fellow creatives to take part; all of the answers have been so detailed and helpful, and the interview below, with copywriting heavyweight Chris...

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How to get through interviews without sweating

There you are. Best suit on. Sat in a board room facing three very intimidating members of senior management. They're trying not to be intimidating but they're failing. Your mind wanders. Are you sitting right? Are you speaking loudly enough? Did you wear a suit when...

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Inside the mind of a copywriter: Martin Cross

I was pleasantly surprised by the reaction to the first installment of this series, and so I plan to keep the ball very much rolling. This time it's rolling in the direction of Martin Cross. His 20 years in the industry have seen him build up a formidable reputation,...

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Inside the mind of a copywriter: Jamie Thomson

Every couple of weeks (participant willingness permitting) I will be posting an interview with a seasoned copywriter, asking their opinions on the creative industry and how their journey to copywriterville has been so far. I hope this will help both up-and-coming...

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Honda: The Power of Dreams

When Honda approached top creative agency Wieden + Kennedy, one can only assume they were after a campaign which showcased the power, speed, innovation, and dynamism of their brand - they certainly got their wish. Below is the stylish, intense and attention-grabbing...

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Making sure your words have value

Over the years, and even more so recently, I've had clients tell me that they want their new content to actually 'say things' rather than just consisting of empty marketing drivel. These drivel words may have once been effective,  but they have now lost their meaning,...

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The newest advertising techniques

As a freelance copywriter, I am always on the lookout for inspiration, and some of the new advertising techniques to have emerged over the last decade or so have certainly caught my attention. Take a look below for some of the latest ways in which companies are trying...

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Ad Analysis: Unpacking Samsung

Over the last few months I have been discovering and analysing various adverts, and looking at the strategies employed by the ad agencies tasked with creating them. This series of articles has seen me review campaigns for Zappos and Babies Ice Cream, and this week...

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Work-inspiring songs

A few months ago I wrote an article about how to boost creativity, and as part of that piece I did a little research on the soothing effect music can have. This made me think about what other freelancers listen to while attempting to get the creative juices flowing....

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#PayWithACupcake

It was a sunny day in Austin, Texas. The sun was cracking the flags, culture-hungry Texans were roaming the streets in search of their next eye-opening experience, and one of the world's biggest tech companies was parked up in a van, handing out cupcakes to promote...

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What……is……this?

Before you take a look at the video below, I would like you to prepare your mind for a barrage of inexplicable madness. Don't get me wrong, I will attempt to explain it and establish what was going on in the minds of its creators, but that will certainly be a...

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The good old co-working space

I wrote an article a while back listing 10 of the best co-working spaces in London, but at that point I hadn't, somewhat ironically, actually spent many days working in one. This has changed recently, and it's been a great move. I'm not saying it's for everyone, and...

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Motivation…Arnie Style

"I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future". - Arnold Schwarzenegger Let's face it, Arnold Schwarzenegger is a beast in a lot of ways, and I think it's always good to get inspiration from people who have not...

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The shock factor: disgusting ad campaigns

The goal of any ad or marketing campaign is, first and foremost, to grab the attention of the reader. Do that, and odds are that the rest of your content will earn a coveted spot in the thoughts of whoever is taking it in. There is of course the issue of when and...

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9 useful blogs from fellow copywriters

These days the internet is filled with more useful content than you can swing a cat at; whatever your field, you can be sure that a simple Google search will yield a plethora of rigorous and helpful articles/tutorials. This is no different for the copywriting...

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Helpful copywriting videos

Okay so I might be taking a slightly lazy approach here, but nevertheless this list of copywriting-themed videos is certainly useful for those starting out and anyone who needs to brush up on certain areas. If you've trawled through enough extensive blog articles for...

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11 inspirational figures

Yep lists like this are usually 10-fold, but number 11 snuck in at the last minute, and who am I to keep such a magical man from partaking in this celebration of creativity, endeavour, and hard work? We're all looking for inspiration, be it from people, music, the...

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My thoughts on being a successful copywriter

While I am not equipped with 30 or 40 years in the biz, I think my 6 or so years as a copywriter give me licence to weigh in on what I think makes a successful wordsmith. Sure writing well is a prerequisite; I mean nobody wants to read about a product or service if it...

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Networking strategies of a freelance copywriter

Networking is the lifeblood of freelancers, whether you are a copywriter, graphic designer, or anything else that involves squeezing out the creative juices on a daily basis. Twitters groups, Meetup groups, organised events/conferences; these are all chances to mingle...

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How to boost creativity

The topic of how to boost creativity is a fascinating one. Eating right, exercising regularly, finding a happy place to work; these are just a few of the things that can help you relax, thus allowing your creative floodgates to open. Below I have listed a...

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5 company slogans. Bad? Good? Why?

1. Nike - Just do it One of the most well-known slogans in the world, and for good reason. The folk over at Nike really got into the mind of potential customers here, and for those curious about the strange origins of the slogan you can click here. Many of us will...

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