Honda: The Power of Dreams

When Honda approached top creative agency Wieden + Kennedy, one can only assume they were after a campaign which showcased the power, speed, innovation, and dynamism of their brand – they certainly got their wish. Below is the stylish, intense and...

Making sure your words have value

Over the years, and even more so recently, I’ve had clients tell me that they want their new content to actually ‘say things’ rather than just consisting of empty marketing drivel. These drivel words may have once been effective,  but they have now...

The newest advertising techniques

As a freelance copywriter, I am always on the lookout for inspiration, and some of the new advertising techniques to have emerged over the last decade or so have certainly caught my attention. Take a look below for some of the latest ways in which companies are trying...

Ad Analysis: Unpacking Samsung

Over the last few months I have been discovering and analysing various adverts, and looking at the strategies employed by the ad agencies tasked with creating them. This series of articles has seen me review campaigns for Zappos and Babies Ice Cream, and this week...

Work-inspiring songs

A few months ago I wrote an article about how to boost creativity, and as part of that piece I did a little research on the soothing effect music can have. This made me think about what other freelancers listen to while attempting to get the creative juices flowing....

#PayWithACupcake

It was a sunny day in Austin, Texas. The sun was cracking the flags, culture-hungry Texans were roaming the streets in search of their next eye-opening experience, and one of the world’s biggest tech companies was parked up in a van, handing out cupcakes to...