Inside the mind of a copywriter: Chris Miller

This is the third instalment of Inside the mind of a copywriter, and I have been really pleased with the willingness of fellow creatives to take part; all of the answers have been so detailed and helpful, and the interview below, with copywriting heavyweight Chris...

Honda: The Power of Dreams

When Honda approached top creative agency Wieden + Kennedy, one can only assume they were after a campaign which showcased the power, speed, innovation, and dynamism of their brand – they certainly got their wish. Below is the stylish, intense and...

Making sure your words have value

Over the years, and even more so recently, I’ve had clients tell me that they want their new content to actually ‘say things’ rather than just consisting of empty marketing drivel. These drivel words may have once been effective,  but they have now...