About

Michael McParland

“Hello Michael. This was really good. It’s the type of content we’d like for all our books really. It’s better than what many of our team could have produced internally.”

– Erol Staveley, Project Manager at Packt Publishing (https://www.packtpub.com/)

“You have provided our blog with some great high quality content.”

– Michelle Blu, Editor at Inventor Spot (http://inventorspot.com/)

What do I do?

I create innovative, persuasive and informative content that will show your product/service in its very best light. I have an exciting, quirky style, and enjoy the endless number of approaches that can be taken to creative copywriting.

How did I get started?

After emerging from the academic cauldron that it is the University of Manchester, I started, as most must, working for (virtually) nothing and giving everything. While making my way into the world of writing, I also worked as a proofreader/copy editor, during which time I edited books, academic journal articles, PhD theses, and general promotional copy. It is this experience which means that I can swing my creative bat around safe in the knowledge that I won’t be hindered by any grammar or punctuation errors.

What type of work have I done?

Over the past 6 years I have been dipping my finger into as many creativity-flavoured pies as possible, learning my trade, refining my style, and generally working my way up the proverbial ladder. After stints producing regular content for a food-related invention website, a financial services company, and a music festival directory, I began to get more work with agencies and various companies. I have written about everything: finance, sporting events, IT, leisure & tourism, fashion, homeware, engineering, current affairs, politics, technology. No matter what the subject matter, I have a knack for shaping my words around detailed briefs, whilst ensuring that my writing retains that certain ‘je ne sais quoi’.

What do I bring to the (extremely competitive) copywriting world?

I never produce run-of-the-mill copy, but I will also never neglect the all-important core of the content. If it can be twisted (without going off message), I’ll twist it, and if it can be turned, I’ll turn it. Meticulous market research is behind everything I write; I imagine who will be reading the words and why they may be more inspired by some rather than others. My copywriting education has been extensive, and I am learning more all the time.

I hope you can take some time to have a look at my portfolio and my blog, the latter of which I update on a weekly basis.

 

 

   

Blog
   
Services

   

Portfolio

Contact us

Contact Details

+44 (0) 773 043 2995

Find Me