Honda: The Power of Dreams

When Honda approached top creative agency Wieden + Kennedy, one can only assume they were after a campaign which showcased the power, speed, innovation, and dynamism of their brand – they certainly got their wish. Below is the stylish, intense and...

Making sure your words have value

Over the years, and even more so recently, I’ve had clients tell me that they want their new content to actually ‘say things’ rather than just consisting of empty marketing drivel. These drivel words may have once been effective,  but they have now...

The newest advertising techniques

As a freelance copywriter, I am always on the lookout for inspiration, and some of the new advertising techniques to have emerged over the last decade or so have certainly caught my attention. Take a look below for some of the latest ways in which companies are trying...