Ad Analysis: Unpacking Samsung

Over the last few months I have been discovering and analysing various adverts, and looking at the strategies employed by the ad agencies tasked with creating them. This series of articles has seen me review campaigns for Zappos and Babies Ice Cream, and this week...

Work-inspiring songs

A few months ago I wrote an article about how to boost creativity, and as part of that piece I did a little research on the soothing effect music can have. This made me think about what other freelancers listen to while attempting to get the creative juices flowing....